For coaches, consultants, and course creators

Supercharge Your Email Marketing With A Welcome Email Series

I help online businesses get better results with their email marketing by focusing on exceptional subscriber onboarding.

As a result, email marketing becomes less of a challenge and more of a targeted, profitable, and automated source of potential clients and customers.

Your results:

You attract more of the right people to your list and set your email relationships up for success
You grow your list continuously so that every email you send has a bigger max impact
You depend less on social platforms and build a more direct relationship with your audience

Looking to level up your email marketing?

I can help you attract and onboard new subscribers if:

You have a proven service/product offer
You get positive results for your clients and customers
You’re already investing in email marketing and want to make some improvements

The 3 Problems I Solve:

You want to grow your email list
Your social content game is strong, but you struggle to turn followers into email subscribers.

As a result, you’re not increasing the pool of people that get your emails. Yet you’re still investing the same effort and resources into your email marketing.

You’re looking for new and better ways to grow your email list.
You not sure what to send new subscribers
You want to set the right tone when someone joins your email list.

Because you know it impacts how likely they are to receive, open, and interact with your emails down the road.

You’re looking to better welcome new subscribers to your list.
You know it’s a risk to rely on social platforms
You’ve braved “the slog,” and now you’ve built an audience on your social platform of choice.

But you know that social platforms come and go, algorithms change, and people can easily move platforms.

You’re looking to establish a more direct relationship with your audience.

The Solution: A Welcome Email Series

Over 2-4 weeks, we’ll work together to create a Welcome Email Series to onboard new subscribers and bring them into your ecosystem.

If you have existing content on your social channels, website, or from past emails you’ve sent out, we can create a welcome series without the added pressure of you having to create net-new content.

Here’s what you get as a partner:

Done-For-You Welcome Email Series: I’ll take a look at your service/product offer, your market, and any existing content you have or want to share. Then I’ll create a custom plan for your welcome series.

From there, I’ll write and build out your welcome series, following your brand voice and any other guidelines you might have.
Backend Setup: I’ll help you get everything up and running on the platform(s) of your choice. Or, I can help you set up on a new platform if you’re looking to make a switch.
Updates: You’ll get an update at every step of the project. I’ll be available for feedback and questions. And your involvement can be as much or as little as you’d like.

The end result is a set of linked digital assets that are ready for you to launch. I guarantee you’ll like the end result. If not, I’ll work with you until you’re happy with it.

While each project is unique, here’s a basic framework for what the welcome series looks like:

(You don’t need an existing newsletter for this to work.)

Now, you might be thinking…I can build this on my own. And absolutely, you can.

But here are some of the benefits to working with a partner:

Speed to implementation (get it up and running in a matter of weeks)
Access to marketing and technical expertise
An outside perspective and fresh ideas for your business

Get In Touch

Want to chat about an upcoming project?

Book a call: 👉 15 min intro call

Or get in touch here: 👉 lillian@lillianx.com

Who Am I?

I'm Lillian Xiao, a Copywriter & Content Strategist for emerging creator brands.

Currently, I help coaches, consultants, and course creators with their email marketing — specifically with subscriber onboarding.

Previously, I’ve worked with clients like Wix, Codecademy, Toptal, and Built In on a variety of digital marketing, where my words have contributed to $1.1M+ in client sales.

You can check out some of my work samples from past projects.