FRAME Marketing

Smarter Content. Better Leads. Faster Deals.

We write premium content infused with expert insights for B2B brands.Our content helps you engage the right decision makers at the right time to facilitate trust, revenue, and retention.

Your Results:

  • Your sales and marketing teams go to market with expert insights and one-of-a-kind assets

  • On-demand content means you only pay for what you need, when you need it

  • Fast, reliable, senior-level work you never have to micromanage

  • You gain peace of mind and more time for higher-impact activities

Need fresh, professional content without the agency price tag or the freelancer stress?

We help you create sales and marketing assets if:

  • You’re a marketer or business leader

  • You see value in sharing your in-house expertise on a broader scale

  • You’re already creating content but want more or different content

The 3 Problems We Solve:

Your in-house team can’t manage it all.

You create content, but you don’t have the in-house capabilities to manage it all consistently.As a result, you’re not meeting your objectives, or you’re not delivering work at the standard you’d like.You’re looking to produce more or different content alongside your current process.

Your content doesn’t (measurably) move your business forward.

You create content, but it doesn’t effectively engage or inspire action from your ideal audience.You understand that you need to seek out new ideas to help evolve your content strategy.You're looking for content to produce measurable results for your business.

You're not dedicating time to higher-impact activities.

Markets shift. Objectives change. And you need to be at the forefront.However, you hesitate to outsource work to unreliable freelancers or expensive agencies.You’re looking to hand off work and trust that it gets done quickly, reliably, and completely so you can dedicate more time to higher-impact activities.

"I don't do this often, but when I do, it's because it's for real.I've been working with Lillian for about a year now, and she has been instrumental in helping me structure my offers, refine my branding and marketing, and coaching me through critical moves to elevate my business to the next level.Her insights have brought me clarity and direction that have been pivotal for my growth. And she provides the accountability and foresight I need to get things done.On top of that, she just brings a level of professionalism that's hard to find. She's super organized, punctual, and goes above and beyond what's necessary to be extra helpful, often times making suggestions and providing solutions to issues I didn't even know I had.It's been a game-changer having her in my corner.If you need someone to help you with your online marketing, especially around email campaigns, I can't recommend Lillian's services enough.She's absolutely awesome!"-Michael Ruiz, Entrepreneur and High Performance Coach

What You Get As A FRAME Partner:

Done-For-You Content Copywriting:

Our service handles the content copywriting process from start to finish.The final deliverable is copy that fits easily into your content production process, or is ready to use as is.

Weekly Status Updates:

Every week, you'll get a status update from us, so you'll always know exactly what we're working on and what's ahead.In between, we'll loop you in wherever possible, so you're fully informed and never surprised.

Original Expert Insights:

During our copywriting process, we work with internal (and occasionally external) experts to uncover unique insights that help shape our copy.These are market insights you can use elsewhere in your sales and marketing.

Dedicated 5 Days a Week Support:

As a partner, we're here to help you succeed.We’re always available for feedback or questions. And we're always curious and thoughtful in our responses.

Playbooks. Emails. Posts. Guides. Video Scripts. Lead Magnets. Case Studies.

Your Stress-Free Path:

1. You get a custom action plan

We kick off with a brainstorming session where we learn about your objectives and work with your team to create a custom action plan.

2. You get continuous updates

We do in-depth research, including expert interviews, to gather rich source material for the asset.Next, we write the foundational asset, followed by the activation content, with feedback from your team along the way.Throughout, you'll get continuous updates, so you'll always know exactly what we’re working on.

3. You get the completed deliverable

We work with your team until you’re 100% happy with the final deliverable.Typically, the first deliverable takes a little longer as we learn about your company, industry, and market. However, later ones should be delivered faster and with fewer adjustments needed.

Lillian Xiao

Founder of FRAME Marketing

FRAME started as a side project.At first, I wrote 1,000-word articles for myself. Then later, for clients in the design industry. Over time, I ventured into new industries, but continued to specialize in long-form, insight-rich content.Along the way, I noticed a common theme:Many companies didn't have a simple, reliable way to source insights from their in-house experts and create content that visibly moved their business forward.So I decided to launch a service helping marketers and business leaders create premium, long-form, sales and marketing content with FRAME.

Stand out with content that’s sharp, strategic, and on brand.

2025 Frame Marketing

Boston, MA